Community blog The use of umbrella brands can be a problem, for example in the pharmaceutical industry. According to the Office of Competition and Consumer Protection and the Main Pharmaceutical Inspectorate, activities combining several products under one brand may lead…
The establishment of an e-shop also takes place without a major investment, so the barrier to entry into the world of e-commerce is very low. However,, and you have to act consciously in order to win the customer’s attention. in…
HOW TO USE R TO ANALYZE MARKETING MIX DATA? R is a programming language that can be us to analyze marketing mix data. This is especially useful for large datasets as R offers a wide range of data analysis tools,…
A well-designd and user-friendly intranet can increase employee satisfaction and improve business processes. Do you want to implement a modern intranet in your company? Then download the accompanying white paper “ The Right Way to Your New Corporate Intranet ”…
Often it is also photos, quotes and entire brochures devote to this one person. If you really identify a persona in detail, they will be an inexhaustible source of inspiration when you decide to launch a product , new channels…