These Google Analytics parameters provide analysis by tracking your web traffic and identifying the origin of visits that arrived at a page through the link in which the UTMs are inserted.
Luis Herrera
Jul 13, 21 | 8 min read
What are UTM parameters on web pages and how to use them to analyze data
Reading time: 6 minutes
Finally, you can check multi-source tracking in your Google Analytics dashboard .
In other words, you can measure traffic that comes specifically from a Facebook post, tweet, image, or email sent to your list.
Once you do that monitoring, it will be easier to do A/B testing that leads to correct decisions in your digital marketing strategy .
So if this tool is so useful in theory, why aren’t marketers using it more often?
This is generally because it can actually be a complex resource at first, from a practical point of view.
With that in mind, we’ve written this article to show you what Google Analytics UTM parameters are and what they can be used for.
What are Google Analytics UTM parameters
Why are UTM parameters so important?
What can you track through UTM parameters?
How to create UTM parameters in digital marketing?
What are Google Analytics UTM parameters?
UTM parameters are text strings that you can attach to your URLs to track every time they are clicked.
They cause Google Analytics to show specific results regarding the source of traffic to that URL .
Thus, UTM parameters allow you to analyze traffic taking into account where it comes from, that is, how it reaches you.
This information is very important list of madagascar consumer email because it allows you to understand the exact behavior of your audience for different digital channels in relation to a specific campaign. Therefore, it can be interesting in different attribution models in Marketing.
If you don’t know the path your audience takes to get to you, how do you expect to reach them?
Why are UTM parameters so important?
In any marketing strategy, results are much more valuable when they are measured and understood .
If you can’t understand which ads or links are driving
the most clicks to your site, as well as conversions and sales , there’s no way to know which is the right way to spend.
For example, if you create three different adsl, sdsl, fibre optics which connection should i choose ads and find that they are driving clicks to your website, that’s great!
But the work is not done yet.
In the end, you need to know which of these ads are bringing you the most clicks and conversions.
With a UTM parameter, it is possible to identify which one works best.
So instead of continuing to invest in all three ads, you can invest more money in the one that is getting the best results.
The math is simple: why continue paying for ads that don’t deliver results?
Analyzing UTM parameters allows bz lists you to understand the value of a campaign and reallocate your investments.