C Level Executive List

The bounce rate is extremely simple to calculate

Just divide the number of of your page on your site by the total number of sessions of the same. Rate = Total Page X Total Sessions x100 However, it is not necessary to calculate this data manually: on any web analytics tool (Google Analytics, Adobe Omniture, Mateo etc.) you will be able to access a complete overview of the rate of your site and of each page, having a more detailed for analysis and evaluation.



What are the average rates? One of the most interesting questions

On this topic concerns the “ideal” rate that a website should have. Well, let’s start by defining some averages. According to GoRocketFuel’s report , the average rate hovers between 41 and 51%. However, this percentage could be higher or lower depending CEO Email Lists on the sector in which you operate and the nature of the website itself. Indeed, a research by Custom Media confirmed that different categories of websites respond to different logics when it comes to rates.



The average bounce rate of an e-commerce is in the

Range of 20-45% The average bounce rate of a B2B site goes up to 25-55% The average bounce rate of a landing page can be around 60-90% The bounce HK Lists rate of a blog reaches 65-90% As you can see, the factors that define the bounce rate are different and it is not always possible to establish a single reference value. In general, we can say that a good bounce rate does not exceed 40% on average.


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