See examples of sales enablement solutions to nurture your customers and bring them closer to the purchasing decision.
Rock Content Writer
Jun 14, 21 | 3 min read
sales enablement solutions
Reading time: 3 minutes
Solution finders can be a great tool for sales enablement . Be among the first to find out more about creating solution finders that will support your sales team’s conversations and give your prospects the information they’re looking for, driving them to make a purchase.
The great Agatha Christie had already said it: for every problem there is a very simple solution.
Using a solution finder has become an increasingly popular method for determining which product or service works best for you, and for very good reason.
Unlike an assessment or quiz, a solution finder
provides you with a specific result or recommendation bas on the information you provide, often with a link to purchase that product or subscribe to list of norfolk island consumer email that service, right then and there. Easy peasy!
Problem solvers solve problems efficiently and effectively, while providing your sales team with valuable user insights that they can use to better support their interactions and move prospects through the buying process to
In our study with Demand Metric, 57% of respondents representing revenue-growing companies report that their content was most effective in the mid- to late-stage of the buying journey. While we often focus on creating content for the top of the sales funnel and building brand awareness , creating a content strategy for the bottom of the funnel is also important.
How do Sales Enablement solution finders work
This month we dive into developing better sales through the selection of pieces for Sales Enablement. In this sense, interactive content supports captio, the first expense management platform approv by the tax agency your sales team through the valuable data it provides them. Assessments, quizzes or calculators are set up for the prospect to discover meaningful results and for the sales team to gain meaningful insights to drive productive conversations.
Let’s look at an example of a Purchasing Power solution finder, built with Ion.
sales enablement solutions
sales enablement solutions
In this example, Purchasing Power uses the solution finder for those looking to purchase a laptop. The questions ask how the user will use it, the operating system they prefer, and the level of portability they ne. Bas on their answers, Purchasing Power makes a bw lists recommendation, in this case offering a gaming laptop.