Personal, sensitive and anonymous data are definitions that must be part of the data management of companies worldwide after the implementation of the European Union’s General Data Protection Regulation (GDPR). It is essential to map data, control its use and ensure measures that protect data subjects in all cases.
Gustavo Grossi
Jul 13, 21 | 10 min read
Differences between personal, sensitive and anonymous data
Reading time: 8 minutes
Thus, it is possible to adapt to the new law, especially for companies with a lot of activity in Digital Marketing .
With digital transformation , the importance of data has become even more relevant, with inevitable dialogues on the topic. Some of these assets are generat from the use of computer systems, by people. However, there is also data concerning the personal lives of users , which are us in applications for certain purposes. We call these personal data.
In recent years, the debate on technological
and the processing of personal data has advanc significantly. We have more qualifi people in companies and in the marketing sectors , aware of the limitations and ethical principles behind the concept of privacy .
To continue to better understand the relevance of personal and sensitive data in a post-GDPR dialogue context, read on!
In this article, we will define data in its categories list of maconia consumer email and how it relates to the new law, exploring topics such as:
The General Data Protection Law was creat, above all, with the firm intention of acting on the protection of this category of data. Therefore, personal data must be adequately defin so that we understand the object of study and debate of the new law.
Personal data is data that enables the identification
of a specific person . It is an asset that, whether isolat or cross-referenc, enables an individual to be found and referr to. In this sense, it is a unique reference that distinguishes a human being from a mass of people, in order cell phone number is also a great example. This information allows the company to speak directly to the customer and segment actions bas on an ID.
Other interpretations understand personal data
as data that directly impacts the individual when us for suspicious purposes . However, if identifiable data is us for a crime, it is easy to understand how this generates a direct effect on the identifi person, since he or she becomes the subject of the incident.
Other examples include: name and 80% of customer service professionals suffer from surname, ID number, electronic address data (IPs), age, address, tastes, preferences, habits, biometric data, among others.
Source: ICR Evolution
What is sensitive personal data?
In the LGPD and in discussions about privacy, new categories of data have emerg. One of them is sensitive data: these are those that can be us for some kind of discrimination or direct harm to the person bas on judgments from a moral perspective.
Examples include data on political orientation, sexual life and health, biometrics, religious orientation and others . This is private data and therefore even more specific.
This is information that requires bz lists greater secrecy and even stricter care on the part of those who process it, according to the GDPR, as we will see in the last topic of this article.