Microsoft’s acquisition of LinkIn has enormous importance for potential to. Help B2B marketers and consultants reach their audiences and improve lead and revenue generation.
Announcing the reinvention of productivity and business processes. Microsoft CEO Satya Nadella explain in a recent statement:
As these experiences become more intelligent, engagement on LinkIn and Office 365 will grow. And in turn, new monetization opportunities will be creat through consumer and business subscriptions and target advertising.
As marketers, we take a close look at the implications for online advertising. That’s why in this article we’re going to discuss the new possibilities. That arise from one of the largest technology acquisitions known to date.
These are the likely changes that will come after the acquisition:
More inventory for sponsor updates
Gmail sponsor promotions work well for B2B marketers given the ability to target specific. Domains and the business audience that is constantly on email. But what list of jamaica consumer email about Outlook? For certain large companies, the email provider of choice is Outlook. Microsoft’s acquisition of LinkIn could mean we see sponsor ads within Outlook.
And it doesn’t stop there. LinkIn Ads could also be expand to the rest of the Microsoft suite, including Office 365, Skype, and web properties like MSN. As B2B marketers, the ability to reach and influence our audiences through the tools they use most in their day-to-day is a very exciting option.
One of the opportunities creat by the acquisition includes “offering Sponsor Content customers the ability to reach Microsoft users anywhere in the Microsoft ecosystem, unlocking significant untapp inventory,” says LinkIn CEO Jeff Weiner.
Linkin and Microsoft to offer more advertising inventory for B2B campaigns
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Improv targeting of Bing ads
Account segmentation-bas importance for marketing is italy numbers increasing in popularity this year. With the ability to scale through improv revenue reporting for email list-bas marketing, marketers can look forward to the ability to do list-bas marketing on the Bing platform.
We may see in the future where B2B marketers gain the ability to bulk upload lists of accounts to Bing and begin serving ads to target email accounts in combination with broad match keywords.