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Digital marketing and especially

Creative and aware digital writing manual by Piero Babur. Content marketing strategies. Practical guide to creating content for social networks and blogs by Francesco de Nobili 1. Digital copywriter. Think like a copywriter. Act digitally by Diego Fontana in the copywriting. There has been a lot of talk about this book.


The reason is very simple. Surely it is the best synthesis between

effective writing and the needs of the web, an aspect that makes it very current. As the title itself eloquently says, you can draw on the wisdom of hard-core copywriters (those who work in the field of advertising on traditional media ) but Bulk SMS China shoot your arrows into the online world. Diego Fontana explains how to do it. And he explains it well. 2. I work, therefore I write! By Luisa Carrera If you have decided to work as a copywriter you have most likely come across the name of Luisa Carrera, if not, go behind the blackboard on your knees on chickpeas. Luisa Carrara is an institution in the field of writing , since 2003 she has been working as an editor and business writer , and on her blog,


The craft of writing (over 1500 articles) she has poured

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many of her precious teachings on how to calibrate the writing processes between paper and digital , organizing textual communication in a creative and technically impeccable way. This book is a manual, with many practical exercises for any writing need. 3. Confessions of an Advertising Man by David Ogilvy One name, one institution. We pass HK Lists from Italy to America and we cannot fail to mention him, David Ogilvy , author of all the main quotes on copywriting , as well as an unattainable advertising man. This is his autobiography , his theoretical and practical legacy, which should not escape established copyists who want to take a leap forward. 4. Company storytelling by Andrea Fontana If we


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