Livingo’s success, shop window management

Today we are going to talk about shop window ecommerce and the success story of Livingo . Although generally when talking about ecommerce, many tend to think fundamentally about Amazon, eBay, large platforms… Others will think exclusively about technology and products that represent novelties within a sector in constant evolution and development. However, there is a large gap for more traditional sectors in an online market that is still difficult to understand for some SMEs.

In most cases, the big problem for small brands and manufacturers is to make themselves known without investing a large part of their budgets in promoting their products and they usually end up – in order to compete with other brands in the same sector – in aggregators or product comparators where the interest user finds a wide catalogue.

More and more traditional sectors are reaching e-commerce

But not everything, as we said before, is shop window technology. Globalization and e-commerce have brought a new way of buying that, until now, seem only possible in list of jordan consumer email stores. Cosmetics, shoes or even furniture.

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To get an idea of ​​the business model appli to such a traditional sector, we should take a look at a brand like Livingo , a startup from Germany that offers on its site the best deals from the best-known brands and the most important players in the online furniture circuit.

With an extensive product catalogue with more than 5 million references, the sales figures are even dizzying.

More than 400,000 monthly users visit its offers to enjoy the more than 7,000 brands that trust its showcase to be able to choose the product they want. This means that this startup has been microsoft’s acquisition of linkedIn and its importance for marketers growing at a dizzying and exponential rate month after month since its foundation.

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The way they have design the virtual product catalogue is part of the success. They group together the furniture offer, where the brands that use the site pay for the users’ clicks italy numbers on their products, not for being within it. In this way, once the user decides to convert the visit into a purchase, the platform sends them directly to the brand’s e-commerce site, even leaving their own domain.

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