A type of online advertising that combines text, images, video and a URL that links to a website of interest where a customer can learn more or purchase a product – this is Display Marketing.
Fabio Miranda
Jun 11, 21 | 8 min read
Discover the concept of display marketing and how it works
Reading time: 6 minutes
Come on, it’s not as simple as you might think at first, after all, there are many ad formats with different objectives, whether it’s to provide information about a particular product or to entertain the reader with this attractive digital advertising .
In a market that is expect to reach USD $225 million in 2022, it is essential that you know what Display Marketing is, why your company should invest in it and the best tips to implement this technique and obtain results.
Don’t be left behind!
Display Marketing: a strategy bas on visibility
Display Marketing is a strategy that seeks to use graphic advertising as a method to attract the audience of a website, blog , social mia platform or other digital mia to perform a specific action.
It is often compris of banner promotion list of palau consumer email techniques, which combine images and videos to capture the attention of potential customers for an organization.
These tactics encourage users to click on a landing page and take action, such as viewing a product in a catalog and guiding them through the purchasing process.
In short, Display Marketing is digital ads that incorporate one or more of the following elements:
Short video clips;
Pop-ups ;
audio;
photos or computer design and optimiz graphics;
Flash Mia;
text.
Most online and display advertising campaigns are charg on a cost-per-click ( CPC ) basis. That is, each time a search engine user clicks on your ad, you will be charg an amount bas on your overall bidding strategy.
So what is the goal of this strategy?
Display marketing offers us the possibility of showing offers in a wide variety of formats. In addition, when we create graphic ads on advertising platforms such as the Google Display Network, the ads have the potential to reach users on millions of websites around the world.
It is for this reason that this technique is present as
an excellent way to generate brand recognition , obtain clicks, conversions and sales from potential customers who may not be interest in the business itself, but who have found the banner with images and videos relevant to the solution they were looking for.
We use this strategy to optimize the entire customer journey of the lead in order to convert it. From there, comes the business methodology to generate customer trust and loyalty towards the brand to achieve a safe repeat purchase.
Its success lies in generating highly visual content aim at the right target audience, at the right time on the right website.
Marketing Plan for 2022
6 types of display advertising that can be us
Display advertising converts videos, images, banners and text into an ad unit for the available network inventory, taking into account the profile of each buyer persona before deciding which combination to deliver.
The 6 types of display advertising are:
Traditional display ads
These are the ads that are most legoueix accelerates its sales cycle management with esker associat with display advertising, consisting of horizontal, square, and skyscraper image sizes.
They are mainly image-bas with some text and are mostly us on web pages.
Responsive Display Ads
They are a type of display ad where there are several text titles, descriptions and images that the Ads platform’s algorithm uses to place, size and target an ad in various combinations determining the best performing format for the specifi audience.
Retargeting Display Ads
Retargeting, or remarketing , is when a display ad is shown to people who have visit a web page, usually a specific page or set, within a specific period, but bw lists have not yet complet the desir action, such as completing a purchase.