A few years ago, keyword stuffing was a way to rank in search engines. However, since 2011, keyword stuffing has become obsolete due to the Google Panda update that began to penalize this method.
Jesus Cardenas
Jun 30, 21 | 7 min read
What is keyword stuffing and how to avoid it in SEO
Reading time: 6 minutes
Keyword stuffing consists of filling the content of web pages by repeating the word you want to rank over and over again. Although it was used as a positioning method for a long time, it is currently considered an example of black hat, that is, a malicious practice.
But what exactly is this practice? What are the risks for SEO ? How can you avoid it? Read this content and discover all the answers you need about it!
What is Keyword Stuffing As we mentioned, this practice
consists of using the keyword excessively in the content, that is, it is the exaggerated inclusion of the same word to try to position itself in search engines.
And, one of the ways to do Keyword Stuffing —and the most common one— is through text blocks. For example, let’s say our keyword is “perfumes”, so our text would look something like this:
“We are an established company norfolk island email list 100000 contact leads whose job is to make the most pleasant “perfumes” for our customers. Our “perfumes” have even won countless awards and are the most desired “perfumes” today. The best thing is that you can find the “perfumes” in perfumeries around the world, online, and even with independent distributors. Our “perfumes” are ideal to give as gifts to your partner, children, mom, dad, there are “perfumes” for everyone!”
As you can see, the word “perfumes” is repeated too many times and no, it does not add anything interesting to the content , in fact, it is quite the opposite, since it also does not allow for a natural reading.
Instead, you could do it correctly by following good SEO practices and write something like:
“Looking for the perfect gift? Choose our perfumes! They are ideal for everyone and there are so many options that you will surely find the scent you have been looking for.”
Do you notice the difference?
Why is keyword stuffing no longer necessary for good positioning?
Google Panda considers keyword stuffing to be spam , because in a certain way we force the search engine to position content only by excessive use of the keyword.
And, although it may “work” at the moment, it is a very short-term thing. When you do this, you will be able to see that your page is positioning itself. However, after a few days, you will notice that it will start to drop very quickly.
But why? Basically because Google’s algorithm has already determined the black hat , leading to an algorithmic penalty.
And although before 2011 you only needed
to add the keyword you were looking to rank for several times to occupy the first results, nowadays, this is not the case at all, since, although you do cloud computing to account for majority of it spending in 2016 need to add the keyword, you must do it accurately.
And of course, there are other ranking factors , such as:
Domain factors
Site loading speed
Make the site Mobile-friendly or responsive
Avoid excessive ads
Correct use of the keyword
Fulfill the search intent
That the content has specialty, authority and trustworthiness (EAT)
Originality, length and depth of content
Correct grammar, punctuation and syntax
Content Updates
Internal and external links
Multimedia content
Site reputation
Presence of terms of service and privacy
And many more! These are just some of the factors that Google currently takes into consideration when ranking a website . It is even estimated cg leads that Google’s algorithm is made up of around 200 ranking factors.
What are the risks of keyword stuffing?
Google cannot be manipulated , so “sooner” or later it will discover all the black hat practices and the consequences will not be pleasant.
Among the main risks we find: