Are you generating engagement, but not selling? This can be a nightmare for many managers. As much as engagement is essential, this can happen. Fortunately, there are strategies to investigate this situation and try to reverse the scenario and, thus, relate attraction directly to profit.
Valentina Giraldo
Jul 15, 21 | 10 min read
I don’t sell my product even though I have engagement on my website
Reading time: 8 minutes
In the digital world, getting customers is also very important for companies, but it is no longer the main concern. At least, the ways to achieve this goal are not the same as those of traditional marketing , which invested in direct strategies to find consumers.
Nowadays, it is essential to strengthen engagement and communication with the public , so that this leads to establishing business relationships.
However, an attraction strategy can lead
to a harmful scenario, where you ask yourself: ” Why am I not selling, even with good communication?” In other words, there is a good brand positioning program, with well-used digital tools, but it does not generate a real impact on sales.
This can happen for a number of list of macau consumer email reasons, which we will explore in this article. So, if you want to learn more about this topic, be sure to read it carefully.
In this article, we will see:
Why is customer engagement important?
What is the relationship between engagement and customer retention?
What are the main reasons for engagement if your product is not selling?
How to go beyond engagement and increase customers?
Why is customer engagement important?
First, let’s understand the importance of engagement. In the end, we don’t want to conclude with this text that engagement is not necessary. Therefore, we need to go deeper into the concept.
Nowadays, it is very common to view engagement
as any kind of routine interaction that occurs with company profiles on social media , for example. Many users even think that likes equate to good engagement. However, reducing the concept to this is a problem that leads to misconceptions of its importance.
Engagement not only encompasses reactions on social channels , but also the brand’s entire communication strategy with its consumers and potential customers with the aim of generating their active participation .
It goes far beyond so-called vanity metrics and attempts to understand the quality of likes and comments, seeking to interpret the numbers and put them into context. It also goes beyond social media and encompasses channels such as email .
The main purpose of generating engagement is to strengthen business relationships and go beyond a simple commitment to buy and sell . The company better understands who its customer is and tries to assimilate and understand their problems, needs and ambitions in order to then know how to communicate and establish a bond of friendship.
In this context, the connection between
the brand and people becomes horizontal, as if they were friends chatting and not as someone trying to impose a product or an idea. This is consistent with the modern mentality of marketing and Inbound Marketing and also with the vision of digital transformation .
Engagement then becomes a weapon should everything be virtualized to position your company correctly in the digital world where the customer already has a more active stance. The consumer is a person with the power to choose and greater influence, with characteristics that allow them to make a safer and less influenced decision.
In this way, the idea of conversing naturally with consumers places the brand in a healthy way in people’s daily lives. As a result of all this, we have an active brand, creating stimulating dialogues and bridges with people in a social way.
By creating links more naturally, purchases on the website or in stores also become more organic. This makes it easier for the consumer to buy something, as the brand gains their trust.
In addition, the customer is led more spontaneously bz lists through the sales funnel , without anything forcing them or obliging them to skip stages abruptly.