AIMC (Association for Mia Research) has present the results of its third study carri out through the AIMC Q Panel , its own panel of Internet users in development. The participants have been contact through an online questionnaire about radio consumption.
The aim of this new study is to gain a deeper understanding of individuals who listen to the radio and have access to the Internet. As the EGM provides three snapshots of mia consumption in Spain at three different times, the progressive development of the AIMC Q Panel will allow us to better understand the intermiate movements that occur between each wave. That is why AIMC has decid to create new studies bas on this panel with two itions per year for each mium. In this way, it is hop to better understand the behaviour of the Internet population, which represents around 27 million of the 39.7 million Spaniards ag 14 or over.
AIMC Q Panel Progress
The Internet has proven to be an effective system for AIMC to conduct interviews quickly, but it is still too early for the information extract to maintain the same precision and reliability as that offer by the EGM, which trinidad and tobago email list 254,492 contact leads has a sample of more than 79,000 individuals for the radio mium. In this AIMC Q Panel study, a sample of 600 panelists respond to the survey.
The main conclusions of this second analysis by AIMC , bas on its own online panel, are the following (all population numerical data refer to thousands).
From 6:00 to 9:00, the time when the radio concentrates the greatest number of listeners
When the respondents were consult via the Internet, 84% of Internet users said they had listen to the radio in the last 30 days. This figure rose to 88% when the EGM was ask through personal and telephone interviews. If the use cmo consulting services for fast revenue growth period of analysis was focus on an average day, the number of listeners increas by 20%, thus reaching the figure of 79.1% of listeners.
You may also be interest in
84% of marketing directors will use social mia within three years
In terms of listening frequency, it is aleart newsobserv that when responding via the Internet, 50% more users are obtain who declare that they listen to the radio every day (15,291 compar to the 10,046 obtain in the EGM).