Need some inspiration for your demand generation efforts? Then check out these landing page design examples to convert your leads in 2021.
Ana Paula Viana
Jun 10, 21 | 8 min read
The best landing page examples to inspire you
Reading time: 8 minutes
Landing pages are great tools to boost lead conversion, as they not only delight customers, but also deliver something valuable to them. The challenge is that in return they have to provide personal information, which is always a delicate matter.
That’s why landing page design — and your entire website design — must be carefully crafted to achieve this goal.
The best landing page will capture your audience
attention, encouraging them to stay longer and persuading them to take a specific action, which could be downloading rich materials, registering for a webinar, or getting a free trial, for example.
In Content Marketing strategies , the landing page is usually the space used by the company to offer valuable content, such as an ebook, in exchange for the consumer’s contact information.
Regardless of its specific purpose, the fact remains that a useful landing page must be able to drive conversions . To do so, it must be simple, informative, trustworthy, and to maximize results, interactive . Ready to create your own?
To stimulate your imagination, we made this list of the 12 best landing page examples.
Read to the end!
1. Lyft
Lyft ’s landing page design is clean, simple, and efficient for both potential drivers who have already decided to work for the company and those who are still unsure.
On the landing page, you must indicate list of micronesia consumer email whether you have a car or not, provide your phone number and accept the terms of service.
Lyft landing page design
Source: https://www.lyft.com/drive-with-lyft
Someone who doesn’t feel ready to sign up yet can scroll down the page and read more about the company,
what sets Lyft apart from its competitors;
how your app works for a driver;
frequently asked questions.
landing page design 2 Lyft
Another cool thing is that after scrolling a bit, the question “Interested in driving with Lyft?” appears at the bottom of the page.
If the user takes too long to respond, Lyft asks for more information with a questionnaire to understand why and offer what they need to persuade them. An effective strategy to promote effective communication with the potential customer .
2. Shopify
Like Lyft, Shopify features a simple homepage
At the top, it highlights the number of businesses that use Shopify, which helps build credibility.
Below that, users find a field that asks for their email address to start the free trial. Then, there are bullet points that inform some benefits and details about Shopify’s services.
It is easy to understand and access ball horticultural opts for smart capture of supplier invoices with esker the information that potential customers are looking for. In addition, the color palette is sober and provides colors that work well together, highlighting the CTA button .
Shopify landing page design
3. Moz Pro
Moz Pro ‘s homepage is attractive and full of great images. It showcases some of its features, customer testimonials, and screenshots demonstrating the product.
In each section, there is a short paragraph, a bullet point, then a testimonial and a secondary CTA. It is very informative, easy to read and process.
When users reach the bottom of the bw lists page, they can click a button and start the free trial.