Core Web Vitals is another effort by Google to improve the search experience by incorporating metrics that measure the speed and stability of a page in response to visitor interactions. Below, we’ll better understand this new feature and how to adapt to it.
Camila Casarotto
Jul 28, 21 | 15 min read
What are Google’s core web vitals and how do they influence SEO positioning?
Reading time: 13 minutes
SEO strategies focus on user experience.
For the user, a good experience is about finding answers to their questions, quickly accessing content and easily achieving what they want.
Google, on the other hand, relies on a number
of signals to understand whether a page offers a good experience and rank search results. That’s where Core Web Vitals come in .
Core Web Vitals are key metrics for evaluating the experience offered by a website.
They are related to the speed and stability macau email list 150000 contact leads with which the page responds to the interactions of users who have no more time to waste and want to access the content quickly, and may give up on the action at the first obstacle.
To better understand what Core Web Vitals are and how to use them in your Digital Marketing strategies , read this article and you will learn:
What are Core Web Vitals?
Other page experience metrics
Implementing Core Web Vitals
How important are Core Web Vitals in SEO strategies?
What metrics are included in Core Web Vitals?
How to measure Core Web Vitals?
How to improve your Core Web Vitals score?
What are Core Web Vitals?
Core Web Vitals is a set of essential signals for a good user experience , which Google uses in its algorithm to evaluate the level of usability of a web page.
This expression can be loosely translated as ” Core Web Metrics “, which includes the following indicators:
Largest Contentful Paint (LCP) , which measures how long it takes for the page to load ;
First Input Delay (FID) , which measures how long the user interacts with the page;
Cumulative Layout Shift (CLS) , which measures the stability of content as the page loads and the user interacts with it.
In early May 2020, Google announced the development of these metrics as a way to guide website owners in creating better experiences for their visitors. The intention was to unify the indicators that indicate the quality of a page, rather
than dealing with multiple metrics and evaluation tools
At the end of May 2020, Google made a new announcement : Core Web Vitals would be incorporated into the search engine algorithm .
Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and previous UX-related signals .
Read our pre-a
— Google Search Central (@googlesearchc) May 28, 2020 ”
Other page experience metrics
Google doesn’t just use these metrics group coaching as a trigger for personal growth to measure the experience a page offers , across all browsers and platforms. Core Web Vitals joins other ranking factors that the algorithm already considered :
mobile device compatibility ;
safe browsing ;
use of the HTTPS protocol;
non-invasive interstitials (“pop-ups”).
As of the release, all of these signals are combined to evaluate page experience , which in turn is combined with hundreds of other ranking factors that Google uses to rank search results.
These factors have different weights. According to Google, in the Core Web Vitals announcement, a good page experience is no by lists substitute for relevant, quality content .