Many businesses believe that gaining cribility in the market is something only for large companies that are all over the world. However, with a good brand promise it is possible to increase your cribility and build a solid business that will last over time.
Clara Borges
Jun 11, 21 | 7 min read
Find out what a brand promise is and how to choose one for your company
Reading time: 6 minutes
It doesn’t matter what size or type of business you have, whether it’s physical or digital, you just ne to make a good brand promise that is valu by the consumer and, most importantly, keep it!
Do you want to know more? Then, don’t miss this article, in which we will tell you everything you ne to know to significantly increase the branding of your business with a good brand promise.
Don’t miss a line and get ready to strengthen your brand!
What is the brand promise?
The brand promise is nothing more than the commitment you create with your customers about what they will receive from your brand . It is the promise of the value or experience you deliver to your consumer in every contact with your business.
A brand promise has to be relevant to the customer
and memorable in order to keep you always present in their mind .
It must also be authentic and unique in list of portuguese timor consumer email the market to differentiate you from the competition, as well as irresistible so that consumers cannot say no to you.
Likewise, it must be crible , since what we want is to build cribility .
Although a brand promise is much more than a slogan , many brands include it in their brand to remind the customer what they can expect from them.
In short, the brand promise is the set of benefits that a business’s customers can expect in each interaction with the company. It doesn’t matter if it’s a value or an experience , the essential thing is that this promise is always fulfill.
Why is it important to keep your word as
a supplier of products or services?
When customers know the brand promise, they already know what to expect from the company . However, when this promise is broken, the brand not only loses reputation and cribility, but also a large part of the market.
It is important to be careful, as today, unfulfill brand promises spread rapidly thanks to the Internet. So, in order to avoid the risk of facing irreparable problems, if a brand promises, it is better to deliver – always!
On the other hand, when the brand keeps its promise, it strengthens its image and becomes increasingly trustworthy.
The brand promise can even become more powerful
if you establish a condition that if the promise is not fulfill, you offer the customer a reward.
Do you remember Domino’s Pizza and its promise that if you don’t receive your pizza within 30 minutes, it’s free? Well, that brand promise, which lemoncash opens its online store of experienc objects originat in 1973, l the company to success and 10 years later to its internationalization .
What is the relationship between the brand promise and the company’s identity?
Simply put, brand identity is the values that a company wants customers to associate with the organization in order to stand out from the competition.
Therefore, the brand promise is an important part of the business identity so that it is possible to increase the value of the company, its products and its services.
Brand promise success stories
Just like Domino’s Pizza, there bw lists are many other brand promise success stories.
Below, we will show you some of them.