Today, it continues to evolve, as more and more people are using it and implementing it to create their sites. But many people must be asking themselves the question of what this effect is and why you should consider including it in your landing pages.
If you want to know the answers to all your questions about this technique, as well as the benefits it will bring to your website and your business, you are in the right place. In addition, you will also learn how to apply it to your landing pages.
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What is the parallax effect?
Also known as the parallax effect, it makes the background of a website move much slower than the foreground . What’s the point of this? To give the page an illusion of depth, while the content can be viewed in 3D when people scroll down.
Many WordPress themes come with this effect already included on their homepage. In fact, this platform has a default theme that is free: WordPress Twenty Seventeen, which also incorporates this parallax function.
Many web designers always use good tools to create this parallax effect. This will allow them to add the effect to any page they are making or any post on the website .
And if you didn’t know, there are many plugins phone number list that can be installed in WordPress to create landing pages. This way, you can also add elements that have an effect on your landing page.
What purpose will parallax serve you?
This parallax effect helps you achieve a better the importance of mentoring appearance and the visual appeal of your website reaches a new level. Its usefulness is also something indispensable and functional that is oriented towards SEO , since it seeks to be positioned in terms of web design trends.
This is something completely useful for your business. Making bulk data use of this striking effect, and even more so for those sites that have responsive designs, will be very effective in capturing the user’s attention while inviting them to continue browsing your content.
This resource may seem more passive than active. However, it has a competitive advantage over other resources, and that is that it will allow you to attract more visitors.
What benefits does the parallax effect bring?
There are many benefits to using a parallax effect for your landing page. The first of them, and the most obvious of all, is that the visual aspect is much more striking.
Having this effect turns out to be something aesthetically pleasing, which will give your page a modern, elegant and fresh look and, also, very professional .
Your content will be more relevant and can easily stand out to others, creating a very interesting browser and user experience for them. Another reason is that it helps to keep your site divided. For example, the home page, where readable fragments will appear separated by blocks of information.
On the other hand, you can use this effect to emphasize the different sections of your website and the content you want to display . This will greatly help your page to have different aspects, while you are sharing important information for users to navigate the site and see the content they want to choose.
In case you didn’t know, you can use this effect on any page you want, as well as on any post you make on your website. But, in general, it is more common on home pages and landing pages.
You may be surprised by the amount of visual effects it has. And the best part about this is that the user experience will make people who visit your site stay much longer. In turn, this means that your conversion rates are more likely to increase.
When is it appropriate to use the parallax effect?
It is an aesthetic resource that you can use for many what it is things. One of them is that it is ideal for telling stories. Why is this? Because it provides a timeline where the user will be involved in an experience that will be fun and very interactive.
It also combines the visual beauty of video games with the graphics of comics. If your business wants to tell an interesting and attractive story to your website visitors, this effect will help you fully expose your personality and use storytelling .
How will the parallax effect affect SEO?
Within SEO, it is very important to have several URLs, as this allows you to optimize each page by having a number of different keywords. Remember that doing keyword research will help you define keywords with a high search volume among your target audience.
At the SEO level , and when applying this effect, it is essential that you know the difficulty you will have when positioning your website, since you will not have many URLs that are completely separate and in which you can develop your own keyword strategy.
You should know that the parallax effect has four to five sections that can be accessed from a page, so you will not have to change the block URL.
How will it affect web analytics?
In the case of web analytics, the same thing will happen with this effect as in the case of SEO and web positioning.
Having only one URL makes it difficult to obtain the main data provided by your web tracking . And what is this data? Nothing more and nothing less than: pages visited, number of pages viewed or bounce rate.
And what about the bounce rate?
The bounce rate measures visits that were only on one page of your site, without having interacted with other pages and with a very short duration of time.
A website that is programmed with this effect and only has a single page will not give Google Analytics the option to record the activity that can be found between pages , unless the pages are reloaded.
This is why, even if the entire site is visited, Analytics will only record the viewing of a single page or your landing page, resulting in a bounce rate that reaches 100%.
Some techniques to apply the parallax effect on your landing pages
Designing a website using the parallax scrolling effect technique is a time-consuming and very complicated process, since it requires
advanced knowledge of CSS, Javascript and web design.
But don’t worry about it, since you can also do this with plugins that are specialized for this type of effects , which will turn out to be much easier.
Besides giving you the option to create your landing pages with this design, it also gives you the opportunity to have a library of parallax effects, with which the appearance of your page will be greatly improved. Here are some of the most popular effects so you know how to apply them to your landing page.
1.- ScrollMagic
ScrollMagic is one of the most feature-rich and popular jQuery plugins out there. Its function allows you to create animation effects .
Depending on the position of the scroll, you will be able to leave objects fixed, move them or animate them while users scroll across the screen.
One of its advantages is
that it is completely customizable, it doesn’t weigh much and its documentation is very good along with external resources.
2.- skrollr
The best thing about this plugin is its simplicity. You don’t need any knowledge of Javascript or jQuery. Just knowing the basics of HTML and CCS will be more than enough .
Skrollr uses data to animate any HTML element. However, its effects will only be visible and last while the person visiting your landing page is scrolling.