How to Stand Out on Amazon and Stand Out from the Competition
We know how important Amazon is to boost the sales results of your online business. However, when you start selling on Amazon, you don’t always take the right steps to get an optimized shop and correctly structured product pages in order to compete in the ranking of the marketplace’s internal search engine results. After all, that’s where potential customers are most likely to find you. But what if I told you that there are some methods to give your products a boost, making it easier for interested buyers to find you? This is where Amazon SEO comes in.
In this article, we will look at what SEO on Amazon is and how it can help you climb the rankings in 2024. We will then share some tips on how to optimize your products and catalogs to get the best results.
Amazon SEO, what is it?
When we talk about Amazon SEO we are referring to the process of optimizing products that allows us to appear higher in search results on Amazon.it.
Amazon probably doesn’t need statistics and graphs to convince you that it is the online store that generates the most traffic in Italy, but we like data and so we report some.
With a net turnover of 5,924 million dollars in 2021, Amazon.com is the leader in Italy in the e-commerce field.
Net income of increased by more than $47 billion on a year-over-year basis, from $232.9 billion in 2018 to $280.5 billion in 2019, with a clear upward trend.
To understand how to climb the rankings, however, it is good to take a step back and start from what is behind it: the Amazon algorithm .
For particular jobs, a unique database is tailored special database to provide increased scalability and efficiency. Time-series databases for trends, document databases for unstructured data, and graph databases for relationships are a few examples.
Amazon SEO Vs Google SEO: Discovering Amazon’s Algorithm
Let’s make it short: we are not here to give Домовладение для поколения Y и поколения Z: воплощение мечты о … an advanced Amazon SEO course but to convey to you the importance of using this channel correctly in the e-commerce field to obtain a real increase in online sales. We believe it is important to understand first of all that Amazon’s approach to queries and positioning in search engines is different from that of Google. For example, navigational or informational queries are not considered: Amazon’s queries are designed to promote the sale of products, so we are talking strictly about transactional queries .
What are the ranking factors that Amazon takes into account in 2024?
- Customer reviews;
- historical sales data;
- keyword relevance;
- prices.
All play a role in how products rank in Amazon’s SERP. With this unique set of variables, Amazon has created a system that helps shoppers quickly find the items they need, while rewarding sellers who offer quality products at fair prices.
If you are curious to learn more about the ranking factors considered by Google
5 Tips for Doing Amazon SEO in 2024
1. Use relevant and targeted keywords
When it comes to Amazon SEO, one of the most bj lists important tips is to make sure your products contain the right keywords in the listing title and description. This will help potential customers find your products faster and give you a better chance of ranking higher in the search engine results pages. How do you find out which are the right queries to use? It’s easy to say, just do a keyword analysis starting from the Amazon search box.
Assuming you are a we could start by typing one of the products we sell to understand which are the most popular searches. Amazon will automatically respond to our request with various suggestions.
Obviously these are generic searches and bring with them a high level of competition, for this reason it will be useful to continue with long-tail queries to go into detail, contain average searches and at the same time be able to compete with competitors.
If you are wondering if this type of keyword research is enough to do SEO on Amazon, the answer is no, unless yours is a niche and little sought-after product. We know well that those who search on Amazon also search on Google and when we talk about transactional queries we can safely also refer to the Californian search engine. Therefore, by cross-referencing the results above with those extracted from Google’s keyword analysis tools, we will have a complete and updated list of keywords to start optimizing our products for sale on Amazon.
2. Optimize product sheets
We are now ready to use our keywords to create SEO oriented descriptions and titles that respect the length limits set by Amazon. Any tips for writing correctly?
- Focus on the product;
- highlight the most requested features;
- we are talking to the user first.
The title, as well as the product description, must contain as much useful information as possible that can push the user to purchase the item. Listed points are highly appreciated because they capture attention in a small space; you can also add more than one, the important thing is to structure the entire text in an orderly and sensible way, guaranteeing exhaustive information for the potential customer . If you need advice
3. Sharp and optimized images
A good product image can go a long way in increasing sales on Amazon. Make sure all your images are up to date and high quality, so they stand out from the rest and attract more customers. Remember that Amazon allows us to enlarge images!
It is certainly good to optimize the name and ALT text of the image in terms of SEO, but even more important will be to upload quality images that show the product for sale clearly and from as many angles as possible. After all, we know it well: if the user lands on your product sheet, the step that separates him from completing the purchase is very short.
4. Leverage reviews
Reviews can be a great way to increase your product visibility and sales on Amazon in 2024. Encourage satisfied customers to leave positive reviews on Amazon so potential buyers can get an idea of what they are buying before making a purchasing decision.
Remember that reviews are one of the main ranking factors that will position your products on the first page of search results. Why? Simple, because Amazon wants to increase sales and showing the best-selling and most popular products will make the user’s research phase faster and oriented towards immediate conversion.
5. Take advantage of sponsored products
One of the best ways to increase visibility and sales on Amazon is to take advantage of sponsored products.– puts your product in front of a greater number of potential customers, clearly increasing the chances of purchasing. Amazon itself will match your listing based on user searches and preferences. These are some tips for getting the best results on Amazon. With the right strategies you can significantly improve your positioning in search results and, with the right analysis, review underperforming products or decide to place some listings side by side to increase the possibility of selling online. Do you need support to bring your online sales business to Amazon or improve your results within the marketplace.
