Knowing the online consumer is one of the latest study challenges that every company with products for sale online has. In recent years, e -commerce has been the great revolution for companies around the world and they all want to know the characteristics of this new target in order to direct their campaigns towards them.
Online consumer studies seek to reveal who the buyers are, what their profile is, what type of products they demand the most and what their level of satisfaction is after their purchases.
The answers to these variants are already quantifi in the II Study of Ecommerce trends for products and services with an average purchase price of €500, which was publish by Iniciativas Virtuales and which details the trends for the first half of 2014 in sectors such as leisure, tourism and electronics.
Iniciativas Virtuales , a 2.0 marketing and communication consultancy with more than 10 years of experience, launches this study for the second consecutive year in which more than 2,300 Spanish consumers spoke about their online shopping habits and their main preferences.
What devices do online customers use
It is surprising how computers or georgia email list 3 million contact leads laptops are declining as devices us for shopping, standing at 57.8% this year compar to 63% the previous year. Without a doubt, purchases made through tablets are the ones that have grown the most during this last year, reaching a level of 16.2% compar to the previous 12.6%. Smart TV has also grown as a device for making purchases. While last year it stood at 1.9%, today it is already us by 2.6%. Finally, Smartphones, previously us by 22.5%, are now also growing to reach 23.4% of purchases.
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According to the results of the study, the profile of the how to improve the image of your online business with online buyer is prominantly male (64.6%), ag between 33 and 55 years old (64.6%) and with university studies in 83% of cases. With respect to last year’s results, it seems that the profile describ above is increasing and establishing itself as the typical online buyer.
If we were to talk about the latest study Autonomous alb directory Communities where most online purchases are made, Madrid (27%) and Catalonia (24.7%) clearly stand out, accounting for 51.7% of the online shopping market in Spain.