Consumers are increasingly demanding and earning their trust is no easy task. One way to give credibility to your ads and campaigns is to use the services of a Key Opinion Leader. This professional has unique characteristics, and it is important to know them to know if your company should count on him.
Vitor Pecanha
Jun 15, 21 | 7 min read
What is a key opinion leader or KOL in marketing?
Reading time: 6 minutes
Marketing leaders need to find ways to better invest available resources, right?
In practice, this means making the right decisions, choosing the most appropriate strategies for the company to achieve the objectives defined during planning.
One of these definitions may be related list of mayotte consumer email to the doubt about the viability of investing in Key Opinion Leaders (also known as opinion formers) or in digital influencers to enhance the reach of your Digital Marketing actions .
Ultimately, in the era of digital transformation , every choice can make a big difference to the end result.
Thal to you. However, a professional in that field has probably already impacted a decision you made.
Whether it’s to buy a product, hire a service or even
While that professional has gained even more recognition on digital platforms , that function has long been used by consumers to gather more information about something they are interested in.
Companies quickly realized that the opinion of a reference on the subject can influence the decision of consumers
One professional who often recommends
products is the dentist. Colgate, for example, always uses these professionals in its commercials, and for a long time the phrase “the #1 brand recommended by dentists” was part of its advertising pieces .
The objective is clear: to influence group coaching as a trigger for personal growth the consumer’s decision with the opinion of those who are a reference on the subject.
However, when companies bring such influencers into their official advertisements, the bias can be questioned and not always taken seriously by consumers.
A Nielsen study shows that 92% of consumers bw lists trust a recommendation made by a Key Opinion Leader — more naturally — than an advertisement or commercial.