Ivan de Souza
Jun 30, 21 | 7 min read
Find out how to deindex a page on Google and why it is important to do so on certain occasions
Reading time: 6 minutes
Any expert in Digital Marketing and SEO has the primary objective of positioning their sites on Google to reach the eyes of all users who search the search engine for a solution to their doubt, problem or pain.
However, what happens when we don’t want our URL to appear there? Well, this is possible by deindexing the website and in this post we will tell you how to do it, in which cases it is necessary to carry out this action and what consequences it has.
Now, you might be wondering why a person or organization would want to deindex a web page from their domain in the eyes of Google or other SERPs. But, deindexing is often an important practice to improve your Content Marketing strategy or to offer a better user experience .
Below, we will explain everything from the beginning
so that you learn what this practice refers to, its uses, consequences and a step-by-step guide on how to do it correctly.
Ready? Read to the end!
What is deindexing a page?
Indexing appli to SEO refers to the palau email list 100000 contact leads practice of allowing a URL to appear in search engine results , that is, to be within Google’s index.
Blogs often publish content that does not fulfill the purpose of adding value or solving a user’s problem, especially at the beginning. So-call thin content refers to low-quality or “flat” content.
Well, if we have an index URL that is poor in form and substance , Google and other engines will understand that your site does not help the visitor and therefore will relegate you further and further.
Duplicates
Duplicat content does not have to mean plagiarism, in fact, there are cases where duplication occurs within the same website. But, whatever the reason for this event, Google does not look favorably on it .
Beyond the reality that duplicate content —internal or external— is penaliz by search engines , any type of duplication will not provide benefits to your website’s SEO , so deindexing in this case is completely justifi and recommend.
While you could customize this content
to substantially differentiate it from other similar content, it is necessary to evaluate whether the end result of this modification will be relevant for SEO.
Canonicals could also be us, which lemoncash opens its online store of experienc objects allow Google to “rirect” its gaze to certain parts of the content to prevent it from analyzing duplicate parts. But, as we mention in the previous paragraph, it would be necessary to determine whether the end justifies the means.
Crawling
One of the most common reasons for deindexing is precisely to promote crawling , that is, the crawling of pages.
An organization ‘s crawl budget is a finite element and must be optimiz to benefit the SEO strategy.
By rucing or eliminating crawling on certain URLs on our site that are not relevant to the company’s results, we can make efficient use of Google’s capital and attention so that it can focus on those that will produce profitability or improve our indicators.
If you know a little about SEO, you will know that once crawlers enter a site, they crawl all the content, yes and only if we tell them otherwise. So, you ne cg leads to be prepar for this and structure their steps so that they recognize only what interests your strategy.