Luis Herrera
Jun 24, 21 | 7 min read
Find out what a payment gateway is and how to choose one for your e-commerce
Reading time: 5 minutes
The growing popularity of e-commerce or . Stores has caus business owners and entrepreneurs who manage these businesses to rethink the payment methods they offer their customers in order to provide greater convenience when closing their sales and, of course. Generate a better user experience.
To do this, knowing the best payment gateways tha. Exist is almost an obligation and in this post we will tell you which are the most relevant.
Considering that the average shopping cart
rate is around 70%, according to Baymard , it is imperative that online stores can establish reliable platforms that allow users to complete their purchases morocco email list 800000 contact leads easily and accept multiple payment methods.
In this article, we will explain what a payment gateway is, how it works, its types and, of course, an extensive list of alternatives that exist for the Latin American market.
Are you ready? Read to the end!
What is a payment gateway?
ts function is to transmit banking and financial information to virtual payment services, APIs or a payment terminal.
From it, you can execute different transactions with online services , crit cards, unifi payment interfaces or UPI, and even virtual wallets.
How do payment gateways work?
For a payment gateway to transmit and receive authorization from the banking institution, there are four factors involv:
Do you want to know what they are? Learn
about the types of payment gateways!
Types of payment gateways
As it is evident the importance of having a payment gateway in any business, especially virtual stores , knowing the types, their advantages and weaknesses is crucial to begin the process of choosing the right one.
Rirection
This is perhaps the most common and the hosting market in spain continues to grow simplest, as it involves rirecting the merchant’s website to an independent page to complete the transaction, even allowing your brand’s logo to remain throughout the process to give the user greater peace of mind.
It is the most us option by small businesses and startups , since the heaviest work of this task is outsourc, from the implementation of protocols to privacy compliance .
However, this also has a disadvantage and that is that in this case your business will have little or no control over operations, and it can also cause a slight cg leads interruption in the shopping experience , since the user must leave your store to make the payment.