Anchor text is the visible text of a link, which is click to go to another page, either within your blog or outside of it.
André Mousinho
Jul 14, 21 | 11 min read
What is an anchor text and how to use it well in the context of SEO
Reading time: 8 minutes
The power of links in SEO is enormous. Thanks to them. Google can identify which sites are most relevant to users’ searches and, thus, give them a better position in search results.
The logic is this: if a page receives many references from other authoritative websites in that niche, it means that it is relevant within its market. That is why link building is so important for website optimization.
Within this logic, there is another relevant
factor that the search engine also evaluates, in addition to the quantity and quality of links for a page: its anchor text .
So, if you are committ to SEO work for your website. You should know the power of this factor. But you should also know the care you ne to take when using it, so as not to be penaliz by Google.
In this post, we’re going to clarify everything list of libya consumer email relat to anchor text, show you its importance, and present you with the best tips for using it correctly. Shall we begin?
What is an anchor text?
Anchor text is the visible text that is click to access a link that takes you to another page. For example, in the phrase “investing in. SEO is important”, the word. SEO” is the anchor text of the link. rom being limit to the text being read, since the links are insert naturally in the context of a sentence and enrich the content.
Therefore, anchor text accurately describes the content of the landing page and contextualizes both the user and the search engine about what they will find on it.
What is its importance in SEO
The anchor text is one of the main factors barceló stars in the most emotional reunion in his latest campaign evaluat by Google to identify what the page that receiv the link is about and, thus, index it for this matter .
In the example we mention above, the page receives a link with the anchor text “SEO”. This way, the search engine understands that the content is about that topic.
Let’s imagine that other websites also create links to that page, but using other terms in the anchor text, such as “website optimization” or “search engine optimization.” These pages are also helping Google understand the topic address, since the search engine bz lists is already able to understand the semantics of the words and, in this case, they all refer to the same topic.