Dwell time is the amount of time that passes from the moment a visitor clicks on a SERP result, visits a page, and then returns to the search engine.
Eric Mafra
Jul 1, 21 | 9 min read
Learn about the concept of Dwell Time and what impact it has on SEO results
Reading time: 7 minutes
If you’re here, you’re probably familiar with SEO techniques and the most common Content Marketing metrics , right? So let’s get down to business, today we’re going to talk about dwell time. What exactly does this metric mean?
For starters, it is a metric that is studied alongside others to determine the quality of a site based on the time people spend on it . It reflects how much a user who arrived at it as a result of a search engine query liked your site .
If your dwell time is low, specific changes may
be needed to increase that number .
Dwell time affects search engine optimization (SEO), and that’s what we’re going to understand now.
In this post we will talk about:
What is Dwell time?
Are Dwell time and Bounce Rate the same thing?
What is the difference between Dwell time and time on page?
Dwell time vs. bounce rate vs. time on page
Why is Dwell Time Important for SEO?
How to measure your Dwell time?
Is there an average dwell time for websites?
How to improve your dwell time?
Conclusion: What is Dwell Time? Something that Matters for SEO
What is Dwell time?
Imagine you finished searching Google list of mozambique consumer email for the best landing page examples, clicked on our post, read the sections you wanted, and then returned to the SERPs three minutes and 55 seconds later .
That’s the time spent on our page, considering this specific situation. But let’s dig a little deeper into the definition of this metric:
Dwell time is the amount of time that passes from the moment a searcher clicks on a search result until the moment they return to the SERP.
In theory, a high dwell time is great for you because it means people are enjoying your content.
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Are Dwell time and Bounce Rate the same thing?
Bounce rate and dwell time have things in common, but they are certainly not the same thing.
Bounce rate is the number of visitors who visit a page on a website and leave without clicking . They may spend a long time on the site, even hours, but if they leave without clicking, it is considered a bounce.
On the other hand, Dwell time is a measure of time . Someone who spends a lot of time on a site generates a good dwell time, even if they don’t click on anything.
Another important difference is that while dwell time is measured by the SERP , bounce rate is measured by users who come from other websites as well.
What is the difference between Dwell time and time on page
Time on page measures the amount of time a user stays on a page before leaving. It’s that simple.
This metric isn’t just about search engine traffic, either. It measures the time spent when the surfer is coming from somewhere else. This information is useful for uncovering patterns in your web traffic as a whole.
Dwell time vs. bounce rate vs. time on page
As you can see, these three metrics reflect the quality of your page. Having the right numbers can give you a lot of valuable information about the user experience on your site.
And if you want to complement the captio, the first expense management platform approved by the tax agency results provided by these indicators, you can use event tracking methods that help you understand, in a reliable way, how readers spend their time on your page.
You can learn how visitors interact — not just how long they kept your page open in their browser — by giving you data on how far down the page readers scrolled, whether they played videos or clicked buttons, or whether they moved on to another page on your website.
If you don’t track events, this metric will cmo email list include browsers who simply had the page open and then went on to do something else.