A company’s web traffic can grow with well-target investments in ads. In this article, we share good practices for buying traffic correctly, without illusions or tricks.
Jesus Cardenas
Jul 9, 21 | 9 min read
How to buy web traffic with ads correctly
Reading time: 6 minutes
When it comes to search engines, buying web traffic for a site may seem like a quick and efficient solution, guaranteeing visibility and top positions in SERPs.
However, for those who believe that paying more saves SEO efforts and allows them to access the benefits of a successful Digital Marketing strategy , in this article we will tell you that there is some bad news: you will also have to dicate time and make plans to reap good results from this investment.
Purchasing web traffic for a site or the famous
Pay-Per-Click — where advertisers pay for each initial click receiv on their pages — requires planning and effort.
This practice also requires an analysis of the business objectives, an appropriate choice of keywords that will be associat with your ad and attention list of mauritania consumer email to all the elements that will form part of the meta description (the user’s first contact with your brand in the search results).
Furthermore, the effectiveness of the ad is directly relat to the quality and reliability of the site , since corporations such as Google and Bing value, above any investment, the user experience on the page. So, if you want to invest in paid traffic, you must first analyze some features of your website.
Without authority, a trustworthy URL , a current privacy policy that meets the requirements of regulatory agencies, loading spe, a friendly and responsive layout, among other requirements, your website will not have the same results you want when starting this strategy.
Are you interest in the topic? In this article you will learn:
What are the types of web traffic generat by Internet users?
What is the difference between organic traffic and paid traffic?
How to buy web traffic for your website the right way?
What are the types of web traffic generat by Internet users
Paid traffic refers to visitors who click on ads plac on websites or suggest in search results. Direct traffic, on the other hand, speaks more about a brand’s authority, as it is relat to direct access , from users who typ the URL into the appropriate field without searching for information in research sources.
There is also social traffic, generat from primary access to social mia channels , referral traffic, obtain from backlinks , present in posts and publications of other companies.
Backlinks have always been the number one site relevance metric that Google considers in its rankings — and they still say a lot about the authority of a web page and the quality of information available on public touchpoints.
What is the difference between organic traffic and paid traffic
There are many different ways to drive traffic to your website. You can invest in a Real Visitors package, which will provide visibility to unique users at a price that, at first glance, may seem attractive, as it will be amortiz in sales results.
This will not be a good long-term strategy , especially if your goal is to gain visitors, convert them into customers of your company and, ultimately, build loyalty. You can also invest in ads, but that will not bring real results if you have to choose between buying web neomobile consolidates mobile collaboration with traffic for the site or applying good SEO practices .
It is best to understand the difference between the two and balance them to ensure the benefits of each. First, discover some features of each strategy.
Traffic from SEO (Search Engine Optimization) is free, generates long-term results and brand awareness . Traffic from PPC ads, as the name suggests, is paid, increases the visibility of the site , but does not necessarily guarantee the benefits of a solid Content Marketing or Email Marketing strategy .
PPC ads appear above organic search cmo email list results or in the sidebar of SERPs , meaning users are more likely to click on them.