When we talk about crises, we should times of not only refer to one of an economic nature in the business field, but we should also take into account that a certain company is experiencing a difficult situation due to an accident, poor management or even bad policy.
Ultimately, it must be underst from the outset that any market plan , beyond leading to set objectives, must also consider the company’s image and reputation in these types of situations through a crisis communication plan and/or appropriate contingency plans.
A good and clear example of
This is the tragic event that the low-cost sector experienc for a few days until the causes of the air accident that claim the lives of 150 people began to be clarifi. Although there is now much more information than in the first two days, the airlines in the low-cost sector were able to see how it directly list of laos consumer email affect them by questioning not only their safety but also their own action protocols.
As far as communication is concern , it must be acknowlg that the collaboration between the French authorities (because it took place on their territory) and the Germans has been practically impeccable both in terms of spe and manner. This help to restore the normal operation of all the airlines that were call into question, it must be said.
Talking about the information leak times of would be enough for a separate analysis, since ethics, in many cases, has taken a backseat, narrating episodes that, in the vast majority of cases, should remain in the private sphere.
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But returning to what marketing or communication does the lack of connectivity of microenterprises hinder growth is , a clear spontaneous example is happening on board airplanes, whose commanders and pilots are unwittingly helping to carry alb directory out the best crisis plan.
The fact is that communication and actions aim at putting yourself in the shoes of customers do work, as is the case in this specific case with passengers on any flight and, in particular, those on Lufthansa’s low-cost subsidiary, Germanwings.