Choosing the right content formats for sales enablement will help achieve the goals shared by marketing and sales. Find out how to use the best materials!
Juan Andres Corrales
Jul 7, 21 | 7 min read
Examples of content formats for a Sales Enablement strategy
Reading time: 6 minutes
Selecting content formats for sales enablement is one of the crucial moments in developing a strategy aimed at optimizing sales results and empowering salespeople.
Without a doubt, Content Marketing is a great ally of the strategic objectives shared by sales and marketing, as long as it is executed optimally and coherently.
Sales enablement is a process that seeks
to generate more effective sales processes, providing relevant information, giving salespeople persuasion tools and building a climate of trust and authority that favors closing and results.
For this reason, it requires very specific list of monaco consumer email material formats , which are aligned with the commercial area and the specific requirements of the teams.
But what are they? What should a content strategy of this type include?
Here we help you answer this and other questions!
Below, learn about 9 of the most effective and far-reaching formats for sales enablement.
Join us until the end!
9 Powerful Content Formats for Sales Enablement
1. Videos (preferably interactive)
Video is much more than just a trendy format, adapted to this generation that loves and enjoys visuals.
It is a tangible source of profitability for commercial and digital marketing strategies .
Nearly 90% of marketers believe that video as a content format gave them a good ROI .
In addition, 80% say that it directly contributed to an increase in sales and 87% consider it an important source of lead generation .
And what makes this audiovisual format so special?
For sales enablement, video is a means to build trust, add value and explain in detail an element of interest , such as product features and functions.
Imagine how many words, explanations, arguments and speeches you will save your salespeople!
With strategic, attractive and relevant videos, you will generate engagement with your prospects and help them fully understand your value proposition, preparing them for the closing of sales.
If the videos are interactive , even better!
Interactive content , including this audiovisual format, will help you obtain data — through clicks on points of interest, comments and other interactions — and, thus, get to know your potential client better.
2. Success stories
Your salespeople have a big challenge every day or before every interaction with a lead : proving that your company really delivers results!
Today, markets are saturated with commercial
offers and alternatives, and many of them simply sell “smoke” and promise magical results that later do not materialize.
You need to prove that you are not more of the same !
And that’s where success stories come into play . They are content that shares in detail the history of a client and the achievements they reached through your product, service or tool.
Preferably, to build trust and be startup will apple succeed in patenting this term transparent, mention your client’s specific name in this material, provided that they authorize it, of course. And, above all, support each message and statement with hard data and attractive metrics.
On the other hand, if in addition to generating trust you want to captivate, enamor and even evoke feelings, you can use storytelling as a model for writing and developing the case.
After all, who doesn’t love stories with happy endings?
Taking advantage of this opportunity, I invite you to learn about the success story of Aliat Universities with Rock Content , a strategy that has generated cmo email list beautiful results for the digital presence of this Mexican educational institution.