Using titles that work in email marketing is one of the keys to getting the results you want from your messages. You may have the perfect content, an impressive design, and a call to action that will leave no one indifferent. But who 20 examples will know what your email hides if no subscriber decides to open the message?

You can see for yourself that if you go to your inbox you will have a fairly long list of emails waiting to be opened. Some are promotional, others transactional or informative newsletters. What makes you choose one or the other? What you see at first glance:  the subject. 

Take a look at your email and notice the ones that catch your attention the most. What’s special about them? Nowadays, brands have a lot of competition, and it’s difficult to stand out. Everyone is playing with a single sentence of between 30 and 70 characters . Would you know how to create a striking, attractive message that explains what you want to show and also manages to impact the reader?

Writing titles that work in email marketing is a difficult task. That’s why today we bring you 20 examples of titles that will give you some clues on how to create the best subject lines for your email messages :

Titles that work in email marketing

1.- Include numbers with decimals

Including specific numbers gives the subscriber the feeling that you know what you are talking about. In other words, you show that you have verified data . This way, you will achieve a more professional image.

The recipient will appreciate much more if you asia mobile number list provide specific numbers than general data. He will notice that you have done your homework and worked hard to get them.

Examples of titles that might work for you:

2.- Humanize the percentages

Closely related to the previous point is the trick of the soul of your startup team percentages. Do you want your readers to know that you have complete control over the topic you are talking about?

Humans love statistics. We spend our days receiving bulk data data. The news constantly shows us statistics about everyday situations and we are used to receiving them. But that does not mean that we know how to process them. They only serve to give us an approximation of what is being conveyed.

A good technique is to humanize the percentages, since sometimes we have a hard time understanding the real figure that is being shown. In other words, making a rule of three seems lazy and unnecessary. Why not make the information easier?

For example, a title like “ 99 out of 100 men have trouble sleeping. Less than 1… ” will work better than “ 99% of men have trouble sleeping. Less than 1%… ”

3.- Exclamation and question marks

The key is proximity. Why not act like a friend? That is, we are used to using more colloquial language in digital spaces like WhatsApp. Where it is common to write with several question marks, for example.

Using this technique, you will be able to write titles that work in email marketing. For example, you could use a subject like:

• « Are you really going to miss it?? You’re going to regret it! »
• « You don’t know what just happened, you need to find out! «

We are usually used to brands sending us more serious emails and treating us with respect and more distance. That is why a subject of this type will at least attract the recipient’s attention . However, be careful not to go too far. You should always keep a little distance.

4.- Use special characters

The main goal of successful email marketing titles is to stand out first and foremost.  So anything you can do to make them stand out from the rest of the messages in your inbox is welcome.

However, you should be careful when including special characters. Recipients may perceive you as spam, so it is recommended that you do not overuse this technique.

For example:

• « Includes [VIDEO] on how to make an infographic in 3 minutes . «
• « {Includes Photos} Homemade recipe to improve your complexion «.

5.- Emoticons

We continue to try to stand out from the crowd and a good trick might be to use the famous emoticons. In fact, thanks to their colors, you will get the recipient’s gaze to go directly to them .

Examples:

• «20 ideas to help you succeed on Valentine’s Day».
• “Who has 60% off today?”

6.- Reserve the first characters for important information

As with all types of communication, the most important things should come first. The subject of your email is no different. If you leave the essentials for the end, the recipient of the message may not even read it or may not give it the importance it requires.

Don’t miss the opportunity to show what really has value from the start and leave aside words that only serve as filler. That is one of the keys to creating titles that work in email marketing.

• “ 3 for 1 on light bulbs, today only ” instead of: “ Today we will be running a promotion on light bulbs .”

Do you notice the difference?

7.- The text must be simple and direct

We make the mistake of wanting to tell everything in the title of our emails for fear that the recipients will not open them. Therefore we try to make sure that they understand everything we have to say. We give excessive explanations, we use several verbs, adjectives, etc.

And all we achieve is that the sentences are either not well understood or are boring and burdensome.

Use a direct phrase like: “ We’re finally opening this Thursday! ” rather than: “ Dear subscriber, we want to let you know that the opening will take place next Thursday .”

8.- Do not include the sender’s name in the subject

Another mistake we often make is including our name in the subject line. But as you know, to create titles that work in email marketing you must be clear, concise and brief. Don’t repeat the same thing over and over again because you won’t be effective.

For this reason, it is better to choose a subject like: “ The value of SMS Marketing ” than: “ At MDirector we tell you why it is important to adopt SMS Marketing strategies .”

However, to do this you must send it from an email account that contains the brand name so that users can recognize it.

9.- Ask questions

Starting your communication by asking a question will automatically put the reader in the situation and answer in his or her head. If the answer is positive, he or she will probably open your email and read it . However, you must know how to ask questions.

• “ Do you want to save €30 on each email campaign? ” The answer may be yes or no.
• “ What would you do if you could save two hours of work a day? ” The answer will lead the recipient to imagine the benefits of having free time.

10.- Create curiosity

Are you looking for another technique to attract attention? There is nothing like creating curiosity and making the user want to know more about what you have to tell them . Using headlines of this type will always leave you wondering whether the recipient knows everything you are talking about or if they are missing something.

That is, you can use phrases like: “ Do you know why you should use Facebook during sales? ” or “ 6 reasons to start your Email Marketing strategy .”

11.- Make reference to your target

By segmenting your database, you can learn information about where your target audience lives, what interests them, or what they do. Use some of the characteristics you know about your target audience to send out targeted messages:

• « 5 applications that every Community Manager needs «.
• « Plans for this rainy weekend in Bilbao «.
• « 7 bars to enjoy the night in Moncloa «.

12.- Call the reader by name

A personalized email involves addressing the user by his or her own name. This will make you feel more friendly and familiar .

• «María, we know you love sweets and you’re going to fall in love with these recipes.»
• “Do you know what day it is today, Diego?”
• «These 5 tricks are designed for you, Juan.»

13.- Include the name of your product or service

Although it is not recommended to include your company name in the subject line, sometimes it is necessary for the recipient to know the name of your latest product.

Repeating the name of your latest purchase from time to time can make it stick in the recipient’s memory and make it sound more familiar in the long run . A good example is:

• « Landing Optimizer, the solution for those who don’t know about design .»

14.- Share your customers’ opinions

One way to build trust with users is by showing what others think of your brand. But not only that, you can also share their experiences with your products or services.

In fact, it is the users themselves who, before buying a product or service, look for opinions to fully convince themselves. Provide them with this information and you will manage to increase the number of openings.